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LORUVE

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A Slow Morning The Quiet Afternoon Golden Hour Evenings That Linger After Midnight Private Rituals A Clean Slate
Scent Family

Aged & Spirited Amber & Incense Citrus & Bright Clean & Airy Dark & Smoky Floral & Complex Fruity & Sun-Warmed Green & Alive Herbal & Aromatic
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Leather & Suede Mineral & Atmospheric Sea & Salt Soft & Skin-Like Spiced & Aromatic Strange & Beautiful Sweet & Gourmand Tea & Botanicals Woody & Structured
Personas

coming soon

The Trio Collection
The Quartet Collection
The Collector’s Dozen
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LORUVE

A fragrance house built on the belief that scent is the most powerful tool a woman has for becoming who she wants to be in any given moment. Instantly and physically.

Made in New York.
Woman-owned.

The Brand

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Our Mission

To compose the mood, the pause, and the possibility inside the walls we live in. Because life can feel richer, deeper, and more cinematic. And you deserve to feel that every single day.

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New fragrances. Early access.

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